New automation features?
You ask, we deliver!
Nope, this is no drill:
About three weeks ago, we invited you to try Swoosh, the drag-and-drop feature of our workflow builder that enables you to move things around with great ease, and a brand new action, Ping, that enables you to automatically ping the right department or person when a specific step of your flow is reached.
This week, we’re back with a brand new action, two triggers and many of our Website engagement triggers revamped! Find out more below.
What’s inside: a new action with pizzazz and refreshing triggers!
Ever thought how awesome it would be to have a trigger set off an action in another program you are using, in real time? This is called a Webhook. Webhooks provide information to another application on the spot, so that further action can be taken.
For instance, you can set a trigger “when someone purchases a specific product” to “send a webhook”. Webhook pairs your Moosend account with any third-party system such as Zapier or your own app in your marketing stack – this way, you can instantly trigger an action in a different program!
To send your first webhook, you can now select “Post Webhook” from our action list:
Did you know you can now trigger an automation for those who viewed a specific product category or brand on your website?
Introducing a new set of triggers and a great potential!
Have you ever wanted to target those people who viewed a specific product on your website?
That specific pair of sunglasses, or that particular pair of shoes? Great news for you!
We’ve just brought out our brand new “viewed a specific product” trigger – use it today to design a new automation!
Moving to a more strategic automation design – with the ultimate set of triggers
Before today, you could set up a trigger simply by product code: you would type in the code of the specific product and that alone would be all it takes for your automations to take your desired action, e.g. send another email, subscribe the user(s) to another segment, and so on.
From this day on, you can trigger an action for every time or just the first time someone views specific products, the details (values) of which match one or more of the conditions you have entered for any one of the following:
Essentially, you can group alternative values together for every condition by selecting whether the category, code, manufacturer, name of the product is any of/ is not any of/ contains any of/ does not contain any of a specific value, which you specify.
For example, use “is any of” to trigger an automation when someone views any product category out of the ones you have provided in the Values bar.
Scenario 1: You sell leather goods on your online store, and you want to run a promotion across those who view evening shoes.
You can set up an automation for those who viewed any of the following specific product categories on your eshop, e.g. “High heel Shoes”, “Formal Shoes”, “Pumps”.
Then, add your desired filter(s) and action and launch your new sizzling hot automation!
Scenario 2: You sell leather goods on your online store, and you want to run a promotion across those who view leather goods by “Acme”.
Now, simply choose the website you want this trigger to be set up for, and choose “Manufacturer” from the drop-down menu:
You can set up an automation action, e.g. send a newsletter, for specifically when the manufacturer is “Acme”.
Or, you can save even more time by adding more values for the same family of product details (i.e. name, code, category, manufacturer). Practically, this can be particularly useful when your desired action is not manufacturer-specific, rather trigger-bound. In other words, when your trigger brings in products from multiple manufacturers, your automation’s action should be something generic. This way, users will not realize that this is an automated message, and thus, retain your personal relationship with them.
And then things got real:
So, now you have:
And, last, our all-new, baby trigger for “non-specific” actions:
Trigger automations once “when someone views any product” to reach out to first-time visitors on your site. You can also perform more advanced actions, such as increase the field value for that user and add it up to them becoming a loyal user (see Loyalty sequence pt. 1 and pt. 2).
Finished reading? Start doing!
Our automation features are jiggling in your account!