Still haven’t set up your Black Friday Marketing?
No, we won’t judge!
After our very, very popular post [“The Ultimate Guide To Black Friday Subject Lines“], we are bringing you 10 Black Friday marketing tricks in a shot!
Let’s take a look at a few quick design tips to get this out of the way.
a. Image: Center a high-resolution photo, or choose a close-up of the product and align it left or right. No right or wrong here.
b. Copy: Write a headline that is benefit-oriented. For example, instead of “Book this trip now”, go for “You deserve this”, coupled with an impressive photo of a destination.
c. Call to action: Keep it short, original, and extraordinary. Why write “Get it now!” when you can go for “This is mine!”?
i. Channel – this will determine the requirements of various design considerations.
Is it a facebook post/ad? Is it an exit-intent popup? Is it a newsletter image?
ii. Stock images: We like using shutterstock and bigstockphoto!
Designing and sending your newsletter is as simple as 1-2-3:
2. Customize our Black Friday template (or any other template – they are all fully customizable)
3. Add a countdown timer while you’re at it, counting down to the date and time your sale starts!
Our plug-and-play Black Friday plan for you, complete with content suggestions:
*Depending on the launch date of your Black Friday doorbuster sale, we drafted a day-based calendar, rather than a date-based one.
✔ In the last couple of weeks before Black Friday, take advantage of the earlier dates to send newsletters, every other day.
Counting down to your Black Friday start date:
“Your Black Friday sneak peek, [Name]”
Our secret Black Friday sale starts Wednesday.
Here’s a few of the items getting that 80% discount:
Are you in? Tick. Tock.
Save the date: *insert countdown timer on Editor*
“Don’t stay behind, [Name]!”
You can’t stay behind!
Not with these prices!
Here’s one of our favorite items this year: *image*
We’ll keep them coming!
“Do your Xmas shopping for less on Black Friday!”
Just looking out for you!
Spend up to 85% less for your Xmas gifts and steal the show as if you were the Grinch!
Mark your calendar: *launch date*
“What’s your Black Friday schedule?”
Start your spree from our fully stocked eshop on Wednesday 22nd.
*insert a high-speed gif, featuring popular items on sale enriched with random inspiration photos from Pinterest – check out our popular post on how to draw inspiration from Pinterest here.
“We’re discounting 120 more items! Oh, yes, we are!”
Stepping up our Black Friday game here!
We are happy to inform you we’ll be releasing 120 of our most viewed and purchased products!
Make emails from this point on, product-category specific. For instance, you can send out
“Our designer make-up, up to 75% off”
So it starts.
*Upload all participating items to a gif!*
CTA: Make up my mind
Repeat for more product categories.
Throughout the duration of your Black Friday sale, you can send out real time updates via newsletter.
Here’s a couple of subject line ideas (also see here):
“These shades won’t be here forev–“
“Omg, I need this!”
Do you want to remind those who visited a specific page on your site that the offer is expiring?
How about rewarding those who purchased from you a few more times compared to the rest?
The aforementioned automated workflows are readily available on your Moosend account, where you can customize them on the spot – it takes minutes!
Potential customers will be flocking to your website these days – why not get back to them to remind them of your deals while there’s still time?
Head over to your Moosend account> Dashboard> Automations> Create a new automation, and select “Special offer reminder”.
Here’s a quick break-down of the workflow:
To get all the visitors back to your site, set up website tracking and integrate your eshop with your Moosend account.
Set up the automation by heading to our Recipes, our pool of automated workflows, and customize “Special offer reminder”.
Then, leave it all up to the platform.
We will be needing two automated workflows from our Recipes, namely Loyalty sequence pt. 1 and pt. 2.
Let us take you through the basics of creating a new mailing list and adding a new custom field, to keep track of the purchases every single user makes on your site.
Then, Loyalty sequence pt. 1 will be increasing the value by 1 for every purchase made by that user, and Loyalty sequence pt. 2 will be triggered for your desired number of purchases, e.g. above 4.
Here’s some backstage action:
-Go to Dashboard> Mailing lists> Create new list:
-Add a new custom field as shown below, we also named it “Black Friday purchases”:
-Head over to Dashboard> Automations> Create a new automation. You’ll see our list of recipes. This is what we’ll be needing next:
-First, select Loyalty sequence pt. 1 :
-To customize the lower box, click and choose the following:
-That is the end of part 1. Over to Loyalty sequence pt. 2:
-To customize it accordingly:
Let’s move on to another 5 Black Friday marketing tricks!
It’s show time and by now you have already launched your Black Friday email marketing campaigns.
To reward your most engaged subscribers, those who have been opening all the emails in the past few days, set up a quick automation.
Trigger: When someone opens a specific campaign (: the last one you sent).
Filter: Filter out those who opened more than 7 campaigns between the past few days (see below),
and, finally, set up the desired action, e.g.:
Action: Send them a gift card.
“Hi, there! You seem to love our newsletters! ❤️
Thank you for keeping an eye on us, and here’s a gift card exclusively for you!
Email marketing brings you the highest ROI.
Moosend’s high deliverability rates and pricing add value to the time you put in every email marketing action.
With Moosend you enjoy unlimited emails in your subscription plan and full access to all our platform features.
Every monthly or yearly plan on Moosend is subscriber-based, and you are only charged only once per subscriber, no matter how many mailing lists they belong to!
Depending on the channel, choose to post every once in a while while counting down to your Black Friday doorbuster date:
Make sure to communicate the shopping frenzy effectively!
Also, don’t forget to capitalize on the use of hashtags, particularly on instagram posts, as #blackfriday is already an increasingly popular one!
All your competitors will be advertising their offers and sales. So, how are you going to make your offering stand out?
Walk the extra mile for your shoppers: let them know there is an extra gift to go with every order, or a gift card.
You can also stick to the old-but-gold “Free shipping“!
Good things come to an end, but we cherish the memories, right? Before Black Friday fades away, it could extend its benefits over the next couple of weeks.
One idea would be to spice up your “Thank you for your purchase” email, with a Black Friday pass for their next purchase, valid until mid-December!
To get the most out of all your actions, you should track the performance of every action, for future reference.
That is, when you share a link on a channel, you can create a separate identity for it, so that you can discover where traffic to your website came from.
You can do this with the use of UTMs, and here’s the most intuitive UTM builder.
Once the Black Friday dust has settled, you can head over to Google Analytics and see which links performed better in comparison!
Looking for more inspiration? You shouldn’t be surprised to find actionable ideas in our Thanksgiving blog post.
We create loads of content – let us give you a ring when we post something interesting for you!