BONUS MATERIAL: FREE Black Friday Subject Line Cheat Sheet
Your Black Friday subject lines are about to get the special treatment they deserve. This year, we’re making sure you communicate your Black Friday superdeals more effectively.
Let’s start with the facts. Your competitors are already brainstorming for items to put up for sale and are busy looking at profit margins. You probably are, too.
Our objective: Help your communication stand out.
We add a creative touch to your marketing actions, starting with email marketing.
The “all black (Friday) everything” package contains:
We have already written about the 7 Black Friday Marketing Hacks that will help you sell out this year. Also, this post is only the prequel to the A-Z Black Friday marketing files we made for you, complete with social media, website, offline marketing actions.
You know we’ve got you covered like a burrito.
Email marketing is our cup of tea— hmm, not really a cup.
More like a bowl of tea. Or a pool. An Olympic size pool of tea. Anyway.
Would you care for some email marketing tea-ps?
(If you like puns as much as we do, then stay tuned, there’s more to come.)
To help you find exactly what you are looking for, we’ve broken this guide down into a few handy sections based on the types of inspiration you might be looking.
This Black Friday email departs from the “All black, everything” concept. For the better, we say.
Pick one of our library templates and customize them until they match your branding!
First, write a stunning subject line and add urgency. Here is a list of words and phrases to do that:
(Subject line galore? If you don’t know which one to choose, head over to Refine, our free online tool which estimates how your subject line stacks up against the industry average!
Then, repeat deadline in the content. →
Add a clear, compelling button that prompts subscribers to hop over to your website. →
Last, before launching your Black Friday offers, do make sure that website navigation is intuitive and shipping fees are friendly (:the closer to zero, the friendlier) → 💰💰💰💰💰💰💰
Nothing says BUY NOW like “Low in stock“, “Moving fast“, “Running out“, “Selling out fast“.
Consider sending out real-time updates as part of an open-sensitive automation.
Essentially, you’ll be sending out an email to those who engage more with your emails.
If you don’t have the infrastructure to do this automatically, you can do it manually by creating a campaign with the right stock updates next to each product image and send frequent updates to your audience. Make sure your subject line clearly states the update. For example, Monaco T-Shirts are LOW IN STOCK or Almost Sold Out on Wooster (see below):
We love how neat everything is.
This style also gives you a scannable overview of the offers by product category, and is eye-catching with all these colored thumbnails.
Hop over to our Editor to create your own in 3 simple steps:
This is what you should get on our Editor if you choose to upload your image:
and this is what you’ll get for text:
After you quickly customize it, you should get this:
A piece-of-art email could help you break through the marketing offers clutter, as well as position you among more exclusive businesses, branding-wise.
Not sure whether this would work across your audience? Hand it over to our platform to run an A/B test across 20% of your list for 2-3 hours. Moosend’s platform will sort this out for you!
Spend more time to write copy that is clear, concise, and sells.
Adding a feature photo of the sale items will also go a long way.
Design-wise, this is a single-photo structure.
To recreate this, edit a photo of your merchandise by adding text.
Then, head over to our editor and simply drag and drop it in a full-width structure carrying an image element.
We had to make sure that you won’t be entering inboxes with the same set of words in your subject line: that Black Friday is going to wear itself out.
We came up with a few subject lines that don’t have Friday in them. Or Black.
Here’s 30 Black Friday subject line ideas:
*Use this if you are extending your Black Friday through Cyber Monday.
Looking for more Black Friday ideas? Here’s the subject line builder for it:
Below is your Marketing vocabulary.
i) Use it separately in subject lines
e.g.Our prices are a deal-closer.
The smartest deal you made on this Black Friday.
ii) or pair any of these words with any subject line and play around. For example:
Enjoy this process, get as creative as you wish, and then… head over to Refine!
Now we got that out of the way, it’s time to move on to…
Your email needs a background. You could go for a flat black background. Ooooooor not.
Here’s how you can draw your inspiration from Pinterest photos.
Like we said, inspiration can get tricky. To make sure you don’t black out, here’s a few ideas to go all unique about it.
Just type “black” in the Search bar, to start working on your ideas.
Pinterest is a perfect inspiration channel. You can’t leave with an empty head.
Below we show you beautiful photos that you could use as a background in your newsletters, complete with matching subject lines for your Black Friday marketing.
Remember, you can always single out elements of these images and take it from there.
We selected the photo of this beautiful black unicorn as a background for your Black Friday email designs.
Use with Subject line: “Unbelievable offers. Today.”
Just type “black”.
Here, we borrowed the steam coming out of a locomotive engine. Tap on the image to see the full photo.
Use with Subject line: “And…Poof! All of their stock disappeared in a few hours!“
This puffy dream is a locomotive engine.
Many photos feature lovely patterns which are usually lost in the bigger picture. Let’s try to see what others won’t. In the image below, we borrow the movement of the dancer’s dress to connote the grace of twirls, and pair it with a subject line.
Use with Subject line: “Dance it out in your new skirt! $3-20$ #2hourstogo“
A dancer’s dress.
What we did here is that we cropped the model wearing the coat out of the photo in order to play with geometry and symmetries.
This email could direct to a landing page where the image of the model wearing the coat appears in full.
Cute mind-blowing detail, n’est-ce pas?
Use with Subject line: “Don’t slouch! Get clicking! Yesterday!“
It’s a model’s arm in coat.
On Black Friday, as well as every sales occasion consumers are on alert.
Waiting for the moment to make their move, ultimately beating everyone else to t̶h̶e̶ ̶f̶i̶n̶i̶s̶h̶ ̶l̶i̶n̶e̶ checkout, and getting their item of desire.
This black panther awaits to make his move.
Use with Subject line: “Black Friday- Are you lurking?“
A black panther.
Get inspired! Look for a word that could spurpuns and retrieve the image, or the other way around! As soon as we saw these picture-perfect blackberries we came up with this one:
Use with Subject line: “Have yourself a berry black Friday!”
(Ok, we could do better.)
Now that we got background out of the way, we break down our Black Friday email template on our Editor.
What you’ll need:
We bring you two secret tips to skyrocket your performance on Black Friday. You’re entering a whole new level of Black Friday activations with these two:
Reward your most loyal customers by segmenting them into a VIP mailing list.
Then, give them exclusive early access to your pre-Black Friday sale.
Click here to get instructions to segment your most loyal customers into another list.
Invest in compelling copy that is personal and urgent, so that they open the email: e.g. “John, this is just for you. Tick. Tock.”
Are you more of a Cyber Monday fan?
Well, in that case, you should communicate you are participating in the Monday celebrations just before Black Friday kicks in.
This way, your competitors won’t benefit from your absence on Black Friday.
While you are at it, send out a newsletter and promote your Cyber Monday for a few days – this way, whoever is interested in your products will keep some of their budget aside in order to purchase from you.