120+ Christmas Email Subject Lines To Drive Sales [2023]

The best Christmas email subject lines are here! Are you dashing through the snow looking for the best ones for your emails? Good news! Moosend’s elves are here to help!

Today, we’ll show you some amazing subject lines from great brands to make this holiday season jolly. Let’s give your open rates the cheer they deserve.

Ready to send your Christmas and New Year emails? Sign up for a free Moosend trial, pick one of our premade seasonal templates, and share your Christmas deals and greetings with your subscribers!

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How to Use Holiday Email Subject Lines In Your Emails

The perfect subject line will give you better open rates, leading to great click-through rates and conversions. This is a solid booster for your digital marketing efforts.

While a Christmas subject line isn’t rocket science, you always need to:

• Consider your tone and brand personality (brand alignment).
• Adjust the copy of your email marketing campaign content to the subject line, or vice versa.
• Use marketing automation like segmentation and personalization to create Christmas subject lines that speak to your subscribers.
• Add Christmas tree and gift emojis when you see fit to draw the subscribers’ attention.
• Utilize a sense of urgency to increase your open rates and conversions.

If you struggle with finding the perfect Christmas subject line (or if subject lines are the bane of your existence), you can also use our free subject line tester – Refine to do the trick. You’ll receive quick recommendations on how to improve your subject line based on your industry and email list size.

Christmas Subject Line Examples: Analyzed

If you’re an eCommerce business owner, you know how powerful this holiday can be for your business, and you’re probably looking to upgrade your email marketing strategy to thrive. Luckily, small twists in your email subject lines can drive positive results.

Like our Black Friday subject lines, we can also divide our Christmas subject lines into four different segments to help you out. Each of these subject line categories will inspire you and let you create drip campaigns to target your shoppers and subscribers.

Want to see some festive email campaigns to understand how to align them with the subject lines? Here are some examples from top brands for each category.

1. Pre-Christmas Email Subject Line: Moosend

Subject line: Be naughty, save yourself the hassle 🎁

Why it works: Here’s our pre-Christmas email subject line to steal some looks! Our goal was to give our subscribers all the Christmas email newsletter templates they need to create their holiday email campaigns. Calling our subscribers to “be naughty” fits the holiday theme, while the “save yourself the hassle” not only acknowledges a pain point but also provides a solution.

This email campaign is a great way to get your subscribers to take action, increase engagement, and give them a free holiday gift for their stocking stuffer! If you target a B2B audience and want to mimic our campaign, register for a free account to create an email from scratch or customize one of our cool templates.

2. Christmas Eve Email Subject Line: MVMT

Subject line: You ordered, the North Pole delivered.

Why it works: This holiday subject line from MVMT is another great example of how your subject line and email content can deliver something extraordinary. Using the second person, the brand lets its subscribers know that they have stayed true to its promises by providing shoppers and their loved ones with the best products.

However, this is no typical email! The subject line only hints at what MVMT had in store. Looking above, you’ll see how the brand promoted a video with the “MVMT’s elves” spreading the holiday cheer. The North Pole did deliver an amazing spectacle.

3. Christmas Day Email Subject Line: Free People

Subject line: From us to you, xoxo FP

Why it works: Free People uses its campaign to give seasonal greetings and promote its social media accounts. Their catchy Christmas subject line is fresh, perfectly resonating with their young target audience.

If you know all about your subscribers, you can create engaging email subject lines to grab their attention. For Free People, that’s how you speak your target audience’s language during a busy shopping time! You can also segment your email lists to tailor your messaging to different age groups if you wish!

4. Post-Christmas Email Subject Line: Ray-Ban

Subject line: Holiday Deals are still on // Get 20% off selected styles

Why it works: This is one of the best post-Christmas email subject lines to keep your Christmas offers going. Ray-Ban’s subject line lets its target audience know about the sales extension and keeps the holiday season going with 20% off. The perfect gift for customers who didn’t get the chance to complete their holiday purchases!

You can also include a countdown timer on your Xmas email marketing campaign to remind them of the deadline for this Christmas sale.

Boost Your Christmas Email Marketing With The Perfect Subject Line

It’s undoubtedly the most wonderful time of the year for email marketing. So if your customers are on the “nice list,” make the most of holiday email marketing campaigns. Send customers the kindest Christmas wishes, deals, or ideas to nail the Christmas shopping, e.g., a Christmas gift guide, and see your email ROI growing.

Are you getting ready for it? Sign up for a free Moosend account, choose one of our pre-made email templates and design beautiful campaigns for your holiday shoppers!