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You love countdowns!
Everyone loves countdowns!
How do we know?
They are evvvverywhere!
Our mere existences are a countdown to perfection! 😉
We have countdowns for rocket launches, countdowns to birthdays, countdowns to pregnancy due dates, countdowns to New Year’s… whatever is exciting comes with a countdown! The countdown to finding the one or getting that sports car you’ve always dreamed of.
Even a traffic light countdowns:
Movies used to come with their own countdown. You know, to stir things up. Like seeing a moving idol on a white sheet was not exciting enough on its own. Oh.
Nothing to say here, this speaks for itself:
Who hasn’t spent three hours counting down to zero, eating pop corn, waiting for the launch to start? I know, right?
You kind of saw where this is going.
Countdown timer in emails to product launches. Eshop launches. Platform launches. Book launches.
And a lot more. Count down to anything that is worth counting down for.
You name it.
There’s something we have to admit.
Everything will sell out.
If you send out newsletters often, you know it, too.
With every newsletter you send, you must be differentiating your offering every time.
Your competitors are.
This week, among other things, we released this sweet new feature to nudge your subscribers out their comfy chairs and into your website:
Countdown timer in emails helps you create a sense of urgency.
Countdowns give our heart rates a little boost.
Up until now, to send out a countdown timer in emails, your’d have to design, say, 3 newsletters counting down from “3 days left” to “2 days to go” to “We’re almost there!”. Besides increasing the frequency of emails, you’d have to go through twice the trouble and time on your part.
We made a checklist:
✓ Countdowns enable people to plan – if you send the email in advance. If you run an ecommerce store and send out a countdown email well in advance, you give your subscribers they chance to plan their budget, their spendings, their schedule. This is why it is considered a best practice to send out a teaser in advance so that your subscribers are not dismayed if they get a BARGAIN email at the end of the month, when their paycheck has vanished into thin air.
✓ Countdown timers also encourage people to act on a whim – if you schedule them to go out a little before they expire. We’ll see more such examples
✓ Send out a countdown to your subscribers’ birthday, a couple of weeks before the actual date, so that they can do their shopping carefree!
Made exclusively on our editor
✓ Countdown emails can work wonders even for your not-so-popular product categories: counting down to offers ending in various product categories might not be as effective as running a sale across all of them at once: in essence, you are satisfying an ensemble of needs, and given the standard shipping fee, users will be tempted to purchase more, even if they don’t need it, or to offer to friends.
✓ Use countdown timers to remind your subscribers to save the date. With your new launch/collection launch/book publication coming up, you want to make sure that people mark their calendars with your event first. Consider sending out a series of emails which reveal small surprises or intrigue subscribers. Gamification is also a golden strategy here, by getting your subscribers to communicate your event so as to win a special offer through their referrals.
✓ Use countdown timers in your cart abandonment workflows to inform recipients of the expiry date of their cart: in other words, let them know by which day their cart will be stored. This is what one of our designers put together for you:
#inspo by Moosend
✓ Another idea is to send out a countdown timer to those who sign up to your newsletter for the first time, giving them a $20 coupon for their first purchase, expiring within the first week.
✓ Get higher click-to-open rates with countdown timers. Get up to 300% increase in CTR and up to 10% in sales. Or higher. Break the records.
✓ Play the FOMO (:Fear of Missing Out) card. Convince your subscribers that your offer is not going to be valid after the expiry date. Keep your copy short, and remove any distractions from your newsletter. Anything that might draw their attention elsewhere might detract from your CTA. So keep it clean, with high-converting design.
✓ It is an awesome way to amplify urgency.
We went fishing for the best countdown timer email out there. Here’s a list of the things you could consider:
Who would not check out this offer? This “-90%” discount is arguably the most compelling line of copy we could think of! Along with RyanAir’s “1.000.000 seats” for less (below). We really enjoyed the extra touch of the CTA button “Je fonce” (:I’m rushing).
We are adding a few more ideas that inspired us and could inspire you, too.
Head over to our Editor and select Timer under Settings.
A. Start customizing your timer.
B. Choose the expiry date and time.
C. Edit labels on your timer to suit your needs.
In place of a conclusion