Your Halloween website ideas are dated? We got your (hunch)back!
In the second part of our Halloween series, we are delving deeper into Halloween-specific tips for your communication, enriched with website inspiration and real-life examples from major brands!
Since you have decided to join in the celebrations (or are still sitting on the fence about whether you should), consider that Halloween should be seamlessly integrated across your channels, including website and social media.
“Halloween” your logo! Whether you choose to go for a spooky font for your blog, an inspired orange-black-grey combo on your logo, or a creepy pumpkin to replace an “o” in your name, remember: anything goes!
Following your logo makeover, you could get more playful with your tagline!
Last year, Ray-ban played on its iconic “Express Yourself”, “Never hide” taglines by sending out this newsletter with this subject line: “Be yourself. Just not on Halloween.”
Ray-Ban played on its motto, and so can you. Follow the gooey thing oozing out of Ray-Ban’s pavement footprints. Come up with a sassy tagline and tag along!
‘Tis the time to pick out the perfect shade of orange, mix in a little black and grey elements across our Halloween communication. Yes. Overwhelming omnipresence and visual saturation, we agree.
While this color combo is a semantic representation of this major holiday, don’t let that get to your brand identity: add a splash of your brand color id in there.
For example, check out how Fortnum & Mason pulled it off- their iconic brand id color of eau de nil is discreetly present:
Now, your website interface is one of the most characteristic brand assets you have- which is why every now and then it could use some dusting.
Or undusting: leave a spider web at the corners. Have a spider c̶r̶e̶e̶p̶i̶n̶g̶ peeking out. Maybe both!
This is Halloween, you can’t afford to not be playful when you are inviting your users to be!
For a more maximal look, you could try animated webs, spiders, roaming ghosts, AND zombie hands, all in one. As Charles Bukowski put it, “If you are going to try, go all the way“:
Fancy this idea? you can bring it over to your site here! (Make sure you check out the animated preview!)
You could vamp(ire) up the social media share buttons or the social media follow buttons; turn them into scary icons- trust us, they won’t scare your users away!
You could also consider giving your exit-intent popup boxes a nice touch!
What about the background? It takes seconds to stir things up!
If you are on WordPress, go to your dashboard, then Appearance > Background and choose or upload your seasonal background. As for the matching colors, most WordPress themes allow for color palette updates (simply click Appearance > Customize).
You can check out more free Halloween website backgrounds here!
Are you using a different CMS platform? Don’t sweat it – just google background images adding the Halloween keywords and your blog host.
What’s next on our blog?
(¡sǝʇɐןdɯǝʇ uǝǝʍoןןɐɥ ǝǝɹɟ)
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