Growing your list can be a lot easier and cost-efficient than you might think! There are ways to increase your list size organically, without any fishy tactics like using bots or buying email lists. So, we’ve put together our top list building strategies that will help you generate leads faster and reinvent the way you do email marketing.
One of our favorite list building strategies is the essential act of leveraging offline presence and audiences to grow your brand’s online presence. This sounds all too theoretical but it comes with very specific list building tips, even if you are just starting out in email marketing and want to know how to build an email list from scratch.
This strategy involves putting the URL of your newsletter signup on any printed marketing materials, like the back of your business card. Make sure that this is communicated effectively across business cards or seminar handouts. You can even add a newsletter signup link to your employees’ email signatures.
Another related idea to help you grow your lists is offering special coupons for particular events. If you are participating in an event where you’ll meet your target audience in person, remember to encourage them to sign up for your newsletter though a landing page with a special discount. You can even sign them up on the spot, and have them receive the offer on right away.
Moving on to the online environment, it is essential to put a lot of work into list building. If you wonder how to grow your email list for free, content creation is the way to go. You need to publish a lot of high-quality content that demonstrates to users how interesting your brand is. Different types of content include: Blog posts, webinars, ebooks, to name a few. Offer your audience dazzling content in exchange for their email address.
As a result of putting up valuable content, you will attract more traffic to your website where you won’t even have to ask people to sign up for your newsletter; instead, they will be looking for the sign up form themselves, so don’t give them a hard time finding it, which is why you should…
While we do not need to cover basic concepts such as “What is list building?”, we do whatsoever need to stress that your sign up forms must be prominently featured on your website, and not in one section only. Ensure that your sign up forms are placed at the right spots, and remember to move things around a couple of times to test what works best. With the use of a heatmap tool you can find the best spots for opt-in areas on your pages.
In any case, if you see that there is little engagement or few emails per day, change things again! This is even easier now with Moosend’s latest release of the WordPress plugin, for which you can choose where to place in the form of a sign up form or a pop up box. You also have great flexibility customizing it to the point of creating the ultimate subscription form for your website and branding, as well as a wide variety of custom field types (numeric, drop-down menu, etc.).
Download the free plugin from WordPress.org!
Many might be interested in list building services, however things are best kept simple with transparent policies, which is something that very few services can promise. When choosing your Email Service Provider (Moosend, right?), make sure that they are explicitly against spam and a ESPC or M3AAWG member (Moosend, that is!).
Last, remember to clarify to your users before they enter their email on your form what they are signing up for. That is to say, inform them of the frequency of your emails, or better yet…
…let subscribers manage their preferences on the spot. Do they wish to be contacted daily, weekly, or with a monthly digest and your highlights? Maybe they have an interest on a specific field or one of your columns, so let them choose. Check out how Buzz Feed goes about it here.
Another way to achieve rapid list building is to make signing up hassle-free! Minimize the number of form fields; present users with a handy pop-up or have them click a button or link to open the sign-up form.
It’s easy to see that everything works best when you…
Don’t just ask users to sign up, describe the benefits to them; are they signing up because they are getting free tips or learning about occasional offers before everyone else? Tell them!
Write smart copy that works fast and works now in 2017; make sure that the copy is also motivational and actionable, as well as aligned with your overall branding. That’s how you will…
You should not waste time looking for list building tools or list building software with stiff and unpredictable results. Instead focus on list building techniques that help you achieve your goals and make list growth perpetual.
You shouldn’t expect to get an email address, and someone’s attention in the long term, without giving anything in return. Organize webinars and ask for attendees’ permission to follow up with the recording. Then ask if they would like to receive your newsletter, which they will, provided your webinar knocked them off. Offer opt-in downloads of valuable material, and you will keep your audience coming back for more. Create interesting material that is optimized for search engines to expand to new audiences, and expand your email list.
Ready to get started? Lay down your email marketing action plan and try to integrate the aforementioned list building strategies along every step of the way. Remember to track the progress of your list building efforts and watch your list growth rates over time.
Comment below with what has worked for you best. Any other favorite list-building techniques that you want to add? Do it in the comments!