Moosend has rolled out its deep data integration for Zen Cart; a firm handshake between your favorite ecommerce platform and your trusted email marketing platform.
Install the plugin and experience the benefits of marketing automation. Then, you’ll wonder how you actually managed to juggle between your daily task list and your workday all these years!
Essentially, the Moosend for Zen Cart integration will zen your cart.
See your competitors racing? It’s time to get ahead of them!
Marketers take care of a lot of technical details. And for managers to keep track of all the changes and have reliable metrics and a consistent performance, it takes a lot more than hard work and dedication. Then there’s always the possibility of human error, or for something to be eventually left out.
What Moosend’s intelligent automations do is allow for micro- and macro-scheduling; an uber-automation of everything that can be automated.
Marketing automation is all about automating standard procedures (such as sending a “Thank you” or “Welcome” email) to more complex ones (e.g. keeping a score for every customer based on the number of purchases they make over a specific period of time).
But it’s also a lot, far more than you’d think, that you can achieve with automations. It really comes down to what your needs are or how creative you can get.
Moosend has just released the deep data integration for your Zen Cart eshop, which brings deep data to the surface. In other words, Moosend’s integration “absorbs” all this useful yet unexploited data from your site and feeds them to your account on the email marketing platform.
In effect, it resembles programming, or cloning yourself to perform the same task thousands of times within the day or minute, perfectly. Whenever you wish, you can choose this to take shape as a comprehensive report with meaningful and easy to understand metrics and indicators, bearing actionable implications for your company. At the end, you can make decisions based on numbers and estimations, not on hunches or a leap in the dark.
Your Moosend account is the hideaway of a powerful software that will automate all these actions you’ve been dreading all this time.
Let’s take this analogy: in the past, people had to hand-wash every single garment of theirs. Until, of course, washing machines were invented. In the same way, you’ve been sending email campaigns all these years, but now Moosend’s automation is revolutionizing your workday at no extra cost.
Now back to email marketing. Imagine being able to distinguish between your users and visitors and then match their emails to their online behavior. With Moosend for Zen Cart deep data integration, you can determine the content you want each mailing list to receive automatically, and the specific time frame within which you are going to do that.
You can set up automated workflows to be sent to people who viewed your page a number of times, or those who abandoned their cart for an hour and remind them they need to complete their order. You can also segment your mailing lists and re-segment them automatically with a variety of filters, such as by email client or device they log in from.
You can now laser-cut your segmenting and targeting strategy, ultimately personalizing and fine-tuning your email campaigns not on target group level, but individually. And in the fraction of the time you would otherwise require to do so.
You can’t be all things to all people; that’s why you need to send the right message to the right email address, otherwise you are not doing effective email marketing, you are just sending email blasts hoping that someone will be interested in your business.
To achieve that, new email marketing technology is based on advanced, dynamic segmentation. By integrating your Zen Cart eshop with your Moosend account, you can apply advanced segmentation on the fly to your mailing lists up to now and your future mailing lists.
We could say that segmentation can be distinguished temporally: you can have all your current mailing lists segmented, and you can use automation and website tracking for the emails you start collecting from this point on. The two types of segmentation allow for different filters, and more specifically:
Segmenting your mailing list on the basis of:
Segmenting with website tracking and automations can give you a lot more options, to name a few:
The aforementioned applications of website tracking and automations have been smart built-in workflow templates, called Recipes, and are fully customizable for that matter.
“Recipes” is Moosend’s time-efficient alternative to building an automation that meets your needs, and is a handy tool to addressing pains commonly faced.
What you can now access a variety of recipies. Some of them are:
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You can now keep track of the number of products that were added to customers’ carts and discover the average number of items purchased per person.
How many potential customers did not complete their purchase because they decided it was the perfect time to feed their goldfish? Probably a few! Get them back to your website and incentivize their taking action with a discount or other offer for future purchases.
Find out the number of times that every single visitor and customer viewed your website, and how often each of them did, if that matters to you! For every email address you obtain, a product recommendation email will be sent automatically, based on the identification preferences of the users and optimized content for maximum targeting, relevance and conversion
How many purchases has a top purchaser completed? Within what time frame? If you must know, you can segment your mailing list with this criterion/filter to send the most frequent ones a discount coupon. Send the least frequent buyers another coupon or re-segment them to another mailing list if they haven’t shopped in X amount of time.
How many signed up, send them an email to introduce them to your brand, inform them of the frequency of emails
Last but not least, remember that with Moosend’s single-click deep data integration for Zen Cart you can track any custom event you wish to create.
Do you use other shopping carts or software? See more integrations here.